In 2010, a group of designers from Columbus, Ohio set out to create a grassroots, cross-discipline, and creative conference. Since that first event, Midwest UX has been an ongoing tradition that attracts innovative ideas and provides an opportunity for regional professions to engage in discussion with other professionals. Last year, Amber Wilks and Dr. Becca Green were invited to take their talk from DevCon 2016 on the road to Midwest UX.